Jupiter, FL – June 1, 2025 — Commercial Energy Specialists Holdings, LLC (dba “Aquafinity”), USA’s leading Service Supported Distributor SSD® of Recreational Water Quality Control Solutions, announces that Jeffrey Meyer will be promoted from President to CEO, effective June 1, 2025. Aquafinity founder and CEO, Alvaro G. Mendoza, will assume the position of Executive Chairman. This leadership transition marks a significant step in the company’s strategic evolution as it continues to scale operations, drive innovation, and expand market reach.
As CEO, Jeffrey Meyer will have full responsibility for the day-to-day leadership and execution of long-term goals. Prior to joining Aquafinity in 2024, Jeff served as President for the WaterCo division of Culligan Water, a leading distributor, installer and servicer of water treatment systems to the commercial and residential markets. Jeff held executive positions with TransForce Workforce Solutions, Johnson Controls (Tyco), Sears Home Field Services and Ryder Logistics. Jeff’s diverse background spans leading private equity-backed, public and private national sales and service organizations across a range of industries that have benefitted from his proven track record for optimizing operations and driving sustainable growth. “We are thrilled to have Jeff take on this leadership role,” said Mendoza “He has the vision, energy, and operational expertise to lead Aquafinity into the future.”
Jeff adds “I am both excited and honored to lead the strong Aquafinity team with such a storied legacy. My experience in guiding similar and larger organizations helps prepare us to tackle this exciting new phase. We will accomplish our goals by working together as “One Aquafinity,” continuing to refine our customer-focus solutions, and expanding our market presence. I’m eager to roll up our sleeves and get started.”
As Executive Chairman, Mendoza will continue to play a pivotal role in guiding Aquafinity’s long-term strategy, spearheading innovation, mentoring the sales team, engaging with key partners and, working with Jeff to accelerate enterprise value. With more than 42 years of leadership at the helm, Alvaro has been instrumental in shaping Aquafinity into an industry leader and the premier name in the USA’s Recreational Water Quality Control sector.
This leadership realignment reflects Aquafinity’s commitment to continuity, innovation, and excellence in execution as it builds on its strong foundation and looks ahead to the opportunities of tomorrow.
About Aquafinity. Aquafinity is a master distributor and service center offering complete aquatic products and services for institutional and commercial customers in North America, the Pacific Rim, and the Caribbean. The Company was formed through the combination of five leading regional SSD® Service Supported Distributors with over 214 years of combined experience. Aquafinity operates in 20 states, spanning the Sunbelt from coast-to-coast, up through the Pacific Northwest, supporting thousands of pools, spas, waterparks and water features. For more information, visit www.Aquafinity.com.
About Turning Basin Capital. TBC is a private equity firm with a unique focus on lower-middle market companies that offer products and/or services to address critical needs and challenges in a wide range of industrial, commercial, infrastructure and energy markets. TBC provides capital and strategic guidance to entrepreneurial service providers, product manufacturers and distributors that are well-positioned to capitalize on market opportunities in these rapidly changing sectors. For more information, visit www.turningbasin.com